Hello Kitty Company Ends Tie to Japanese Spy Show Over China Outcry
Sanrio cuts link to TV drama after backlash over portrayal of Chinese agents.
By Spark News Desk · · United States, India
The company behind Hello Kitty has ended its commercial partnership with a Japanese TV drama after Chinese state media and netizens criticized the show for smearing China. Sanrio said the drama 'Vivant' contained elements inconsistent with its core values.
The spy thriller, produced by Japan's TBS network, features a storyline involving ruthless Chinese agents. China accused the show of making deliberate smears against the country, prompting public backlash.
Sanrio issued an apology and announced the decision on Chinese social media platform Weibo, distancing itself from the controversy.
Why it matters
The move shows how global brands must navigate cultural and political sensitivities, especially in markets like China where public opinion can directly impact business decisions.
Sources
- Hello Kitty company cuts ties with Japanese spy show after China outcry — The Guardian
- Tariffs, diesel and computer chips are driving up costs for automakers — NPR
Written by the Spark News Desk with AI assistance and checked against the sources above. See our editorial policy. Spotted an error? Tell us.